Superheroes, talking animals, robots, and cartoon people are a lively solution to a potentially dull subject. The regulatory department at NorthstarMLS, a real estate data and resource hub, needed an engaging way to improve its relationship with customers.
To facilitate thousands of transactions efficiently, NorthstarMLS needs proper data submitted in a timely manner. Because it’s a tedious task for the brokers and agents, NorthstarMLS and smARTer created a humorous comic strip from scratch, to educate and entertain.
smARTer collaborated with staff to create five multi-panel scenarios about the data-submission process. From this approachable, non-threatening format one story emerged as a minute-long animated short.
“Schwartzrock Graphic Arts helped us take a dull, dry topic and make it fun for our subscribers. Their close collaboration with us at each step inspired and brought out everyone’s creativity.” Tom Flaherty, NorthstarMLS Marketing/Communications Director