The creative people behind the Target brand are always coming up with imaginative layouts in their store to promote seasonal product or simply to be festive… creating that user experience we all love. Below are a smattering of sketches I’ve done for the internal team to get approval. Many of these ideas never see the fluorescent light of day, but it’s still great fun.

Other times, the digital team calls on smARTer to help visualize what a digital experience might look like. The 3D Halloween experience below had lots of specific product so it wasn’t easy. But you get the idea.