smARTer helped the creative masterminds at Knock bring their ideas to life with concept sketches. This process usually hits our desks fast and furious during the summer time… the perfect time to be thinking about Christmas! 🙂 Once we get final approval, our talented friends at Neighbor animated Bullseye. In addition to the images hanging in-store, they also created animations that play on the huge flagship rotunda display. I also noticed the same animation played on the back wall of the electronics section.

I took some of these images in their flagship store in downtown Minneapolis. This is one of the stores that have seen the new interior changes. It’s simply beautiful.

Merry Christmas everyone!