From the very beginning of the Talenti rebrand, smARTer has been at the ready to illustrate all of their new flavors. We’ve done dozens and dozens of them over the years. Even when the company was sold and the packaging agency moved to Chicago, smARTer somehow stayed on the team (for which I am very grateful).
Initially, the packaging was more luxurious and could accommodate the detail of the illustration. In recent years, they mostly have been used small on the backside of the packaging.
We’ve modified how we illustrate these ingredient so they look better at such a small size.
Marty Harris is the lead illustrator on this account and has brought his skill and continuity to the many years of ingredients.