smARTer has been so blessed over the years to help the Target creatives get their catalogs approved and then move on to creating actual photography. Without a real photograph, how do you get a layout approved? You call smARTer and we draw the image the way you want it, hopefully with a little wink and style. In the trade, we call this “for position only” (FPO) images. Designers drop in my images into their layout, they get approval, and the photographer uses them to set up their shot for the catalog. Below are images from various projects over the years. This multi-year relationship with Target started when my talented grade school friend hired me to help with his catalog. Thank you, Jon Erickson.