Not too long ago, Little and Co. rebranded Securian Financial. As part of that new brand architecture, they created a series of icons in a unique style. Here’s some screen grabs of the few located on their website:

As with a lot of rebrands, once the design firm’s job is done, assets are handed off to the internal team. Apparently the HR department had a new initiative and I was hired to expand the icons to include lots of diverse people icons and groups. Notice I was allowed to add shapes of color to the faces and hair to achieve a greater sense of diversity.