smARTer helped branding firm FloraFauna craft a mark for the new gear line, Heimie’s Made, that captures the essence of rugged and handsome leather goods built a century ago.

We started by doing our research. We explored dozens of typography solutions with antique font styles. We settled on this elegant dance of lines, typography, and iconography.


FloraFauna went on to flesh out the look and feel of the brand that included a website, tags, catalogs, and social media.