BI Worldwide Handout for Pizza Hut

I had a great time working with the creative talent at BI Worldwide for their client, Pizza Hut.  The talented Eric Werket designed this fun internal communications piece.  I helped out with some of the illustrated typography. All overseen by one of my favorite creative directors, Michelle Rollins.



The Blaisdell Paintings

When our office neighbors from DwyerOglesbay Architects asked if smARTer could paint large scale canvases for The Blaisdell, an event center they were remodeling… I said, “Of course we can!”. Colin and Edward created a custom lighting fixture in the main ballroom using a Matisse pattern. The two architects wanted to continue the Matisse theme on the art hanging in the front rooms.

Collaborating with Colin, Edward, and Jodi from Hue Interiors, we presented several design options for the paintings. After considerable delay, the designs were approved and smARTer was left with only one month to complete the 7 large-scale paintings.

Since the thick set acrylic takes considerable time to dry, we found it most efficient to work on 3 paintings at a time in our studio to give the layers sufficient amount of time to set up. In the end, smARTer delivered the huge paintings (the largest was 8′ x 6′) via moving van on schedule for they’re first event in the space. Whew!

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Whiteboard Illustrations for United Airlines Video

Agency McGarryBowen out of New York creates informative short videos for United Airlines. They asked me to illustrate two scenes for their episode explaining turbulence. The images needed to look like whiteboard illustrations that would be added digitally in editing. I worked back and forth with the talented staff at McGarryBowen to get the technical elements and style just right… all for a couple seconds of air time on the final video.  That’s Hollywood folks! 🙂


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Book Cover Design: Behind the Scenes

Sometimes getting to the solution doesn’t come on the first try.

I pride myself on getting to a great solution quickly…but that isn’t always a slam dunk. My client, Nazarene Publishing House, needed a cover to a new book that captured the spirit and tone of the edition perfectly. This can sometimes be subjective, so over the course of a couple weeks I submitted the following designs. I’m proud of the final design (bottom image), but I also really like the rejected concepts — casualties of war. 🙂
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smARTer wins CA and Webby Awards

Communication Arts has included the work of Schwartzrock Graphic Arts among the winners of its 56th annual illustration competition. Five of our pencil illustrations for Target’s Instagram Back-to-School Campaign were selected from 4,313 entries.

In addition, the campaign won twice at The Webby Awards…the 2015 People’s Voice Award & the Social / Family & Parenting Category.

The process? We were holed up in a photo studio for two and a half days with the art director, photographer, and stylist, brainstorming these whimsical ideas. What a blast!
Credits: Travis Robertson (CD), Jon Baugh (ACD), Heather Bahr (AD), Erin Repesh (AP), Jesse Gadola (copywriter), Liz Matassa (producer), Cate Abbott (AE), Sherwin Schwartzrock (illustrator), and Sean Meszaros (Photographer)

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Target In-store Holiday Graphics

I was fortunate enough to work with the creatives at Knock to develop this concept. It looks like nothing but child’s play, but it actually was a lot of hard work put in by the whole Knock creative team. My role was to take the creative ideas from the team and illustrate how the individual scenes will actually look like.  The fun part was animating the cute characters within these imaginative environments that hang from the ceiling and visually activate the space. My renderings were presented to Target for approval then used by Neighbor to use as a reference for their final 3D renderings.

I think it came together nicely.

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Delta Airlines Icons for BI Worldwide

Recently I had a blast working with the BI Worldwide creative team headed by their CD, Michelle Rollins. To help introduce some new internal changes, Delta Airlines reached out to BI for help. To solve this problem, BI devised a very creative card game and event and they needed some quick help turning these new behaviors into something visual and light hearted. I’m super proud of these solutions and even more proud of the creative collaboration that made this all happen in just a few days.

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Kyle Gustafson and Aaron Muther of Target Creative came up with a super-fun Instagram installation to promote the Avengers movie and Target-exclusive toys. Because I was a professional comic book artist (in a past life), they called me in to storyboard their idea. Below is the final product and my layouts (with help from Jonathan Koelsch) next to the finals. This boxed layout looks best on a mobile device.


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DIY Big Hero 6 for Target

I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY project on

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