“A poster is a visual extension of the event. When done well, a poster becomes more than just ink on paper. It transforms from being a marketing tool that promotes an event, to a work of art that embodies a memory.”

 

Capturing the essence of the brand and capturing it visually is not just something Paul provides his music clients, it is just an extension of how he works with corporate clients when he designs brands.

To make his legacy even sweeter, Seven of Paul’s posters for Wilco have been bound in a limited-edition, 224-page hardcover book curated by Jeff Tweedy himself entitled Beyond the Fleeting Moment.