Q: What if you want to tell your brand story on packaging?
A: You develop a set of icons that educate and delight the consumer.
smARTer is an illustrative design firm serving creative agencies. Agency experience in creative and art direction means we’re smarter about how brand strategy and imagery work together. We think the way you think.
smARTer is an illustrative design firm serving creative agencies. Agency experience in creative and art direction means we’re smarter about how brand strategy and imagery work together. We think the way you think.
Q: What if you want to tell your brand story on packaging?
Q: How do you capture people’s attention?
A: You tap your sense of humor (and comic art background) to entertain and train.
Q: Can artwork make complex concepts simple?
A: Yes, particularly when the creative team goes out of its way to understand the product and competitive marketplace.
Q: What if you need it right the first time?
A: You find a partner who grasps your concept right off the bat, responds with speed, and delivers with accuracy.
Q: Who would you call to bring a simple idea to life?
A: An experienced illustrator who’s fearless in brainstorming sessions and spot-on with brilliant solutions.
Q: Why is custom more valuable than stock?
A: A one-of-a-kind identity tailored to your specific attributes is the only way to stand apart in your industry.
Q: How can a comic book artist help sell your idea?
A: The storyboards created prior to a video or film shoot are precisely related to how comic strips are plotted.
Sherwin Schwartzrock, Jonathan Koelsch, and Paul Gardner are award-winning designers and illustrators that have worked with clients ranging from Fortune 100 companies to baby startups. With years of experience as both creative directors and contract illustrators, they understand how brand strategy and creative visual solutions work together to achieve the best results.
smARTer fits seamlessly into your company’s process. Need upfront collaborative brainstorming? Or direct execution to complete the assignment? Our art direction experience elevates your visual solutions, helps you sell concepts to management, and builds emotional connection with customers.
This is my first post
This is my first post
Intriguing Sociology Essay Topics
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Sociology was described as many things. Books and articles reviewed pertained to the problem of motive, the worth of standards,…
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Target Holiday 2017
Bullseye the Target mascot once again populates the Target stores with his friendly mischief this holiday season.
smARTer helped the creative masterminds at Knock bring their ideas to life with concept sketches. This process usually hits our desks fast and furious during the summer time… the perfect time to be thinking about Christmas! 🙂 Once we get final approval, our talented friends at Neighbor animated Bullseye. In addition to the images hanging in-store, they also created animations that play on the huge flagship rotunda display. I also noticed the same animation played on the back wall of the electronics section.
I took some of these images in their flagship store in downtown Minneapolis. This is one of the stores that have seen the new interior changes. It’s simply beautiful.
Get Prepared: Clean-Up Cords and Your Wires – Slideshow from
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8 Logos To Be Published in LogoLounge 10!
We are deeply honored to be included in the next LogoLounge 10 book.
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What are Values of a Two-Year Higher education.
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Junior colleges likewise allow you to definitely examine your selections in case you are not mostly various what heading you would like to your exercising to consider without the need of spending these types of a high cost to the method. In case you already know the vocation way you want to just take chances are you may locate a two-year degree process that can have you away from school as well as in a occupation a good deal before a four-year course will allow. On the off possibility that that may not enough news to suit your needs, a large percentage of the two-year tasks of analyze that are featured for the junior higher education degree can just shift effortlessly into 4 year certification courses with the higher education level.
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For graduating secondary college understudies junior colleges facilitate understudies instruction into the alteration from secondary university to high school without the need for suffering from how of everyday living stun that a small number of schools can place understudies by. You will see that there are typically various prospects to fulfill instructive in addition to social necessities relating to the junior college degree for understudies that can be occupied with trying to get following a junior faculty working out.
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Udemy.com Retreat Branding
smARTer initially worked with Shawn Markert-Jones when she was employed at Target Creative. She has since moved on and thankfully for us, we’ve stayed in touch.
Shawn always showers her creative team with loads of praise, so as you can imagine, working with her is always a joy. So, when she landed at Udemy and wanted to collaborate on branding for their annual retreat, we knew there would be lots of fun ahead.
Shawn gave us a strong idea of what she wanted: a retro surfing aesthetic to their retreat event branding. “Let’s Go!” was the name of the event each year but now it needed to get employees excited about the leadership’s new vision cast for the direction of the company. This was easy, who couldn’t get excited about a Dana Point, California, 4-star resort right on the beach?
These were the sun-drenched ideas we presented:
Udemy settled on this visual which was a combination of two concepts. smARTer then set out to create the artwork and branding to fit a myriad of swag applications: towels, robes, shoes, and trucker hats. This needed to work in embroidery, silk screen, traditional print, and digital.
Adult Coloring Book
When our friend, Shawn Sweeney, at The Lacek Group asked if we could create a coloring page for their client, Carnival… we said, “You bet!”.
New Deus Ex Characters?
Our client, Wikia.com, wanted to engage their pop culture enthusiast audience by exploring imagining augmentation of their favorite characters with nanotechnology similarly to the popular video game, Deus Ex.
Comic Book Mastheads
Sherwin Schwartzrock’s history as a comic book artist made him the perfect designer for Kingstone Comic’s mastheads.
Hand-made Bag Branding
Heimie’s Haberdashery of St. Paul is a one-of-a-kind shopping experience. Anthony Andler has recreated the shopping experience to that of a hundred years ago… but updated with clothes and gear designed for the modern man. Quality and service is key.
smARTer helped branding firm FloraFauna craft a mark for the new gear line, Heimie’s Made, that captures the essence of rugged and handsome leather goods built a century ago.
We started by doing our research. We explored dozens of typography solutions with antique font styles. We settled on this elegant dance of lines, typography, and iconography.
FloraFauna went on to flesh out the look and feel of the brand that included a website, tags, catalogs, and social media.
Band Poster Legacy
smARter illustrator/design director Paul Gardner has been designing band event posters for over a decade. Paul is passionate about music and art so when he can combine his two loves, the result is amazing.
“A poster is a visual extension of the event. When done well, a poster becomes more than just ink on paper. It transforms from being a marketing tool that promotes an event, to a work of art that embodies a memory.”
Capturing the essence of the brand and capturing it visually is not just something Paul provides his music clients, it is just an extension of how he works with corporate clients when he designs brands.
To make his legacy even sweeter, Seven of Paul’s posters for Wilco have been bound in a limited-edition, 224-page hardcover book curated by Jeff Tweedy himself entitled Beyond the Fleeting Moment.
Film Festival Promotion
Have you ever heard of the Northstar Science Film Festival? Us neither. 🙂
The NSFF is a local group of science and pop culture enthusiasts who wanted to start something big. But like most startups, they had no money and no time. One of the event advocates and sponsors, Tadware & Company, called in smARTer to help promote the event. With so little time, we knew we needed to pique interest in the venue through social media. Working with Adware’s creative director Paul Ferguson and writer Jeff Neidt, smARTer created this campaign to focus on the science in Hollywood.
New Book Cover Designs for NPH
I’m proud to show off a cover design smARTer created for Nazarene Publishing House.
Based on a John Wesley theology perspective, author Eric Vail makes this profound topic easy to digest for any level of theology enthusiasts. The cover visuals are based on the idea that our present understanding of God and his creation are paper thin and Vail invites us to explore deeper thoughts around the scope of God’s restorative narrative.
For more information about this book and to order, visit:
Below are some additional cover designs we’ve completed for NPH.
Deli Express Texture for Super America Stores
We had the pleasure of working with creative director, Eric Edel, of Mackey Creative recently. Eric asked smARTer to create a visual texture for packaging of a new bakery line for Super America stores.
The theme of the graphic was coffee as the whole strategy around this brand of bakery goods was connected to coffee sales.
Mackey Creative provided us with the preliminary packaging layouts so we had a good context of how the texture would interact with the rest of the packaging design. With Eric’s blessing, we moved onto final art.
Here’s our final design with plenty of graphic to wrap around the backside of the packaging. We also anticipated this texture being used for other purposes like signage or in-store marketing so we built the art in vector art so it can be scaled without losing resolution.
smARTer met Dan Fiskum years ago and we’ve stayed in touch over the years. Besides being a brilliant lawyer, Dan also writes and produces music professionally
Projector Packaging Evolution
For over two years smARTer worked with Miroir helping them with packaging and in-store placement.
Over that time, the Miroir projector was sold in multiple stores, each with their unique display problems. Most recently, Apple began selling the remarkable product and the packaging made a dramatic shift to look like it fit on the iconic brand’s shelves.
The original packaging incorporated a beautiful jewel case, but we later learned it was too fragile for cross-Atlantic shipping, so the case became more compact.
Our scope of work included naming and brand exploration, packaging, display designs, iconography, and housing design.
500 Year Anniversary Graphic Novel
How do you celebrate 500 years? With a graphic novel of course!
This story began 15 years ago when author Rich Melheim of Faith Inkubators hired Sherwin Schwartzrock to draw book 1 of a 3-book series on the life of Martin Luther. Back then, the comic art was used to promote the Luther movie starring Joseph Fiennes. This original production occurred at a time when Sherwin was drawing comics full time. Fast forward to today, when Rich called again wanting to finish the story, Sherwin’s schedule wouldn’t allow for the intense amount of time required to design and illustrate the 72-page book. Naturally, he pulled in fellow smARTer artist Jonathan Koelsch to do the heavy lifting. With Rich writing, Sherwin on layout and production, and Jonathan on art and colors, we finished the graphic novel in time to meet the important book fairs.
As if promoting a book isn’t enough work, Rich has gone on to develop a rock opera and curriculum around the Luther theme. See it all for yourself here: http://lutherstudy.com/graphic-novel-information
US Bank Mascot
Everyone loves brand mascots. Because of my work with Target and their Target Field mascots, Little asked if I could help them create just the right character to get kids excited about banking.
US Bank’s old mascot was old and tired so they needed a new character to embody the “What’s Possible” brand campaign Little developed. First, smARTer explored different people and animals that could embody the hard work of saving and building. Working with the whole team at Little was amazing. Design director Tim Schumann and smARTer had a blast brainstorming ideas!
Believing the eagle was a great symbol of the USA, we started to develop different ways of building a costume that would be both visual and comfortable… especially during hot summer parades.
Once the design was sent to the costume developer, Little needed smARTer to capture “Coach Possible” in graphic form for stickers, activity books, and tee shirts.
Most of the time, clients know what they want and smARTer delivers just that. Sometimes, we have clients that want US to generate ideas for consideration.
Greeley, Colorado Water Budget Campaign
Our long-time friends at Helvecticka (yes, spelled with a “k”) in Spokane came to us for artwork to communicate how…
Our long-time friends at Helvecticka (yes, spelled with a “k”) in Spokane came to us for artwork to communicate how Greeley’s water budget is smart for the health of the community. Creative director, CK Anderson needed an assortment of illustrations to support their campaign in newspaper, direct mail, and social media. The style treatment needed to be friendly and affordable.
Envisioning COCO Downtown Expansion
How do you get clients excited about a new co-working space that is still under construction? Have smARTer illustrate what it might look like!
Cricut Wedding Animation
Our amazing client, Cricut, came to us to help promote their big push promoting all of the crafts Cricut can help you make for your wedding… even a dress!
smARTer worked with creative director Mike Thomas exploring different animation approaches. We finally landed on a simple sketch animation that captures a little bit of the Cinderella magic we all love. Collaborating with Todd Bright, smARTer was able to finish this old-school animation under deadline and budget. Mike would later support this promotion with a full scale wedding complete with dress, invitations, and decorations.
Lincoln Continental Event Ideation
BI Worldwide wanted to show Lincoln how their creative idea would look like for an event unveiling the latest Continental model.
BI Worldwide wanted to show Lincoln how their creative idea would look like for an event unveiling the latest Continental model. The theme was all about the “Art of Luxury”. The creative team at BI Worldwide fed their idea to smARTer who rendered this image so Lincoln could envision how customers would interact with the car, bar, and kiosks celebrating the vehicles’ features.
Adopt-A-Classroom Direct Mail
When we sat down with Ann Ness, CEO of Adopt-A-Classroom, she shared with us the great need teachers face each day in their classrooms.
Adopt-A-Classrooms works with teachers to connect them with donors to provide basic supplies children need to learn but are simply too poor to afford. Ann needed a simple tactic: a direct mail donations request people won’t throw immediately in the trash.
smARTer devised a clever illustration leveraging the famous WWII poster, comparing teachers to our heroes who are on the front lines.
In-Clinic Brand Experience
FloraFauna’s client, Alexandria Clinic, wanted to take their marketing experience (newspaper, outdoor, social media) inside the clinic.
smARTer worked with their “heartland” theme to produce an interactive mural where waiting patients can post why they love their community notes. Over time, the heart notes will leaf out the tree… a tree with five limbs accentuating the organization’s five values.
Once the event is over, each note is photographed and posted to their Facebook account.
2016 Target In-store Holiday Visuals
For the second year in a row, smARTer had the privilege of collaborating with Knock to produce Target’s holiday in-store experience.
BI Worldwide Handout for Pizza Hut
Hand-drawn typography for BI Worldwide's client, Pizza Hut.
The Blaisdell Paintings
Our clients needed large-scale fine art for their event center remodel… not something we do everyday. 🙂
When our office neighbors from DwyerOglesbay Architects asked if smARTer could paint large scale canvases for The Blaisdell, an event center they were remodeling… I said, “Of course we can!”. Colin and Edward created a custom lighting fixture in the main ballroom using a Matisse pattern. The two architects wanted to continue the Matisse theme on the art hanging in the front rooms.
Collaborating with Colin, Edward, and Jodi from Hue Interiors, we presented several design options for the paintings. After considerable delay, the designs were approved and smARTer was left with only one month to complete the 7 large-scale paintings.
Since the thick set acrylic takes considerable time to dry, we found it most efficient to work on 3 paintings at a time in our studio to give the layers sufficient amount of time to set up. In the end, smARTer delivered the huge paintings (the largest was 8′ x 6′) via moving van on schedule for they’re first event in the space. Whew!
Whiteboard Illustrations for United Airlines Video
New York agency, McGarryBowen needed whiteboard illustrations to be informative and fun.
Agency McGarryBowen out of New York creates informative short videos for United Airlines. They asked me to illustrate two scenes for their episode explaining turbulence. The images needed to look like whiteboard illustrations that would be added digitally in editing. I worked back and forth with the talented staff at McGarryBowen to get the technical elements and style just right… all for a couple seconds of air time on the final video. That’s Hollywood folks! 🙂
Exactly what are Values of the Two-Year College.
Leading-edge schooling with this country is immediately turning into a need in the online business team rather then an extravagance….
Leading-edge schooling with this country is immediately turning into a need in the online business team rather then an extravagance. Around the previous the men and women who experienced a secondary faculty teaching nonetheless had the possibility to manufacture a remarkable earth for themselves and their people. These times are speedily becoming a further dieing coal belonging to the previous. In the off prospect that you choose to want to have gigantic buying capability amid your lifetime you’re wholly limited by your getting to know capability as well as stage of instruction you possess gotten.
The uplifting information is that you please don’t have to possess a get or bust process almost about instruction. You’re able to initiate by generating toddler strides close to superior education. To the off probability that you just have a junior university with your typical vicinity, this really is one of one of the best property for starting up your school instruction at any period on your living. Most junior colleges provide lessons at varying days amid the working day and evening, even some on Saturday trying to keep in your mind the tip goal to oblige understudies of varied ages and foundations.
Junior colleges additionally present you with a fabulous chance to launch your studying mission in a very way that is definitely an ideal deal far more easily sensible towards usual countrywide than an all out higher education. These educational institutions are to your perfect extent employee universities in spite of this you will find one or two that allow understudies the expertise of dwelling with a university grounds in a significantly decrease fee than most actual colleges charge for the identical or essentially the same as positive aspects.
Junior colleges also allow you to examine your possibilities in the event that you are not mostly certain what heading you would like for your teaching to take with no having to pay these types of a high expenses for the procedure. In case you recognize the vocation way you would like to require you can track down a two-year degree course that will have you away from faculty as well as in a profession significantly prior to a four-year course will permit. For the off opportunity that that isn’t ample information for you, a substantial percentage of the two-year projects of research which might be made available in the junior school level might just move easily into four calendar year certification software programs in the college or university amount.
Junior colleges offer a excellent start off for a few persons who will be researching for enhanced schooling no matter if to help their professions or just to find out pleasure on someone amount in life. You’ll find numerous amazing projects in high quality fields and scholarly fields which can be investigated and scientific tests on the junior faculty degree.
For graduating secondary university understudies junior colleges guide understudies tutorial into your alteration from secondary college to school with no enduring how of lifetime stun that a number of schools can put understudies via. You will see that there are repeatedly a good number of chances to meet instructive and in addition social requirements over the junior college or university level for understudies which can be occupied with looking for after a junior university exercise.
You must furthermore see that junior faculties tend to be fewer demanding to paying close to placing apart funds and investment cash for either your own personal university guidance or the instructive prices of your kids. Getting them go to a junior college or university for any very long time then exchanging to your University can spare a lot of dollars and provides you a small amount of mind that the young people are as yet accepting an amazing level of instruction.
Actually, to the off probability that you will be attempting to find an astounding excellent quality close to instruction you’d probably do on your own or your kids an personal injury in case you don’t search for the junior university alternate options in the typical vicinity ahead of dove in and jumping into your school strategy for lifetime. You can see that junior colleges normally make available an equal level of instruction to the standard lessons that very first and next year undergrads routinely consider, they may be a vastly improved esteem for the dollars, and they are an fantastic features for your folks that are making an attempt to juggle their workout with friends and family and work responsibilities.
Book Cover Design: Behind the Scenes
Sometimes getting to the solution doesn't come on the first try.
I pride myself on getting to a great solution quickly…but that isn't always a slam dunk. My client, Nazarene Publishing House…
Sometimes getting to the solution doesn’t come on the first try.
smARTer is on Trend
It's nice to know we are on trend. LogoLounge just posted their annual trend report and our Oblivium logo for McGinley Associates was selected as an example. Thanks, LogoLounge…
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Когда Торп выпустил свою книгу, мне сразу же пришла в голову мысль, что я могу сделать подобную работу на компьютере,…
Когда Торп выпустил свою книгу, мне сразу же пришла в голову мысль, что я могу сделать подобную работу на компьютере, и самостоятельно разработать систему счёта. (more…)
Игровые Автоматы Играть Бесплатно
Игровые автоматы на гривны, а не виртуальные кредиты – это игра на свой страх и риск, но вы гораздо больше…
Игровые автоматы на гривны, а не виртуальные кредиты – это игра на свой страх и риск, но вы гораздо больше снизите эти показатели, усвоив всю информацию, изложенную выше. (more…)
smARTer wins CA and Webby Awards
Five of our pencil illustrations for Target's Instagram Back-to-School Campaign were selected from 4,313 entries…
Communication Arts has included the work of Schwartzrock Graphic Arts among the winners of its 56th annual illustration competition. Five of our pencil illustrations for Target’s Instagram Back-to-School Campaign were selected from 4,313 entries.
In addition, the campaign won twice at The Webby Awards…the 2015 People’s Voice Award & the Social / Family & Parenting Category.
The process? We were holed up in a photo studio for two and a half days with the art director, photographer, and stylist, brainstorming these whimsical ideas. What a blast!
Credits: Travis Robertson (CD), Jon Baugh (ACD), Heather Bahr (AD), Erin Repesh (AP), Jesse Gadola (copywriter), Liz Matassa (producer), Cate Abbott (AE), Sherwin Schwartzrock (illustrator), and Sean Meszaros (Photographer)
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Target In-store Holiday Graphics
Yesterday I was walking downtown and noticed that Target had installed the holiday graphics in their Minneapolis flagship store. It is so funny to work on these characters on your computer and then see them several feet high hanging from the Target atrium. It's impressive.
I was fortunate enough to work with the creatives at Knock to develop this concept. It looks like nothing but child’s play, but it actually was a lot of hard work put in by the whole Knock creative team. My role was to take the creative ideas from the team and illustrate how the individual scenes will actually look like. The fun part was animating the cute characters within these imaginative environments that hang from the ceiling and visually activate the space. My renderings were presented to Target for approval then used by Neighbor to use as a reference for their final 3D renderings.
I think it came together nicely.
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Delta Airlines Icons for BI Worldwide
Working with BI Worldwide's creative team, smARTer developed these icons for Delta Airlines.
Recently I had a blast working with the BI Worldwide creative team headed by their CD, Michelle Rollins. To help introduce some new internal changes, Delta Airlines reached out to BI for help. To solve this problem, BI devised a very creative card game and event and they needed some quick help turning these new behaviors into something visual and light hearted. I’m super proud of these solutions and even more proud of the creative collaboration that made this all happen in just a few days.
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Kyle Gustafson and Aaron Muther of Target Creative came up with a super-fun Instagram installation to promote the Avengers movie and Target-exclusive toys. Because I was a professional comic book artist (in a past life)…
Kyle Gustafson and Aaron Muther of Target Creative came up with a super-fun Instagram installation to promote the Avengers movie and Target-exclusive toys. Because I was a professional comic book artist (in a past life), they called me in to storyboard their idea. Below is the final product and my layouts (with help from Jonathan Koelsch) next to the finals. This boxed layout looks best on a mobile device.
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DIY Big Hero 6 for Target
I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY…
I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY project on www.abullseyeview.com
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smARTer Logos in LogoLounge 9!
LogoLounge will publish 20 logo designs by Schwartzrock Graphic Arts in its 9th volume…
LogoLounge will publish 20 logo designs by Schwartzrock Graphic Arts in its 9th volume!
LogoLounge, the online logo database offering designers a compendium of reference material for identity design, has selected the work of Schwartzrock Graphic Arts (SGA) to appear in its latest book, LogoLounge Volume 9.
With more than 22,000 logos entered for consideration, 20 of those submitted by SGA have been chosen by an international panel of judges.
“In my opinion, LogoLounge is the king of logo book collections and we are super excited to have so many marks chosen to appear in their next publication,” Schwartzrock comments. “As I look at the 20 marks they selected, I’m struck by the diversity of clients we serve: Bamboo paper products, men’s fashion blog, agricultural chemicals, air quality lab, industrial fans, radio show, church, construction company, children’s app, comic book, hospital, and granola bars!”
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Weight Watchers Icons
Thank you Jen Soik Smith for posting catalog spreads for Weight Watchers showcasing smARTer icons.
Thanks to Jen Soik Smith for posting some catalog work for Weight Watchers produced by Seth Johnson Design: http://www.jensoiksmith.com/weight-watchers Jen is credited with photo and art direction with Seth on creative direction.
I had a great time working with Seth and Weight Watchers designing the icons used on these spreads. We tried to keep them all circular for a family effect.
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Schwartzrock is now smARTer!
It's official, Schwartzrock Graphic Arts has changed its name to smARTer.
It’s official, Schwartzrock Graphic Arts has changed its name to smARTer.
It’s been a lot of work but we made the move to better position what we do, why we do it better and for whom. If you have a moment, check out our digital announcement.
In addition, be sure to note our new contact info:
227 Colfax Ave N #210
Mpls, MN 55405
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Fargo Brewing Logo
Chalk creates new can designs for Fargo Brewing with logo by smARTer!
My friend, Matt Charpentier (aka Charpie), just sent me some new images for Fargo Brewing Company. Matt’s studio, Chalk, created the can designs for the whole line including the new brew, Ofest…all sporting the logo design we collaborated on back when the brewer was just getting started. Looking good, Charpie!
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Hello world. This my website!
Hello world. This my website!
Hello world. This my website!