smARTer is an illustrative design firm serving creative agencies. Agency experience in creative and art direction means we’re smarter about how brand strategy and imagery work together. We think the way you think.

Smart Art for Creative Firms

smARTer is an illustrative design firm serving creative agencies. Agency experience in creative and art direction means we’re smarter about how brand strategy and imagery work together. We think the way you think.

WORK

About

Sherwin Schwartzrock, a nationally awarded illustrator, negotiates the overlap of illustration and design with finesse. As a graphic designer turned comic book illustrator then agency creative director, Sherwin understands how brand strategy and imagery must be woven together. With his finely honed drawing ability and design sensitivity, Sherwin works smarter and gets to the solution faster with intelligence and wit.

Agency Clients

smARTer fits seamlessly into your company’s process. Need upfront collaborative brainstorming? Or direct execution to complete the assignment? Our art direction experience elevates your visual solutions, helps you sell concepts to management, and builds emotional connection with customers.

NEWS

Wednesday, December 28, 2016

Hand-drawn typography for BI Worldwide's client, Pizza Hut.

I had a great time working with the creative talent at BI Worldwide for their client, Pizza Hut.  The talented Eric Werket designed this fun internal communications piece.  I helped out with some of the illustrated typography. All overseen by one of my favorite creative directors, Michelle Rollins.

 

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Saturday, December 24, 2016

Our clients needed large-scale fine art for their event center remodel… not something we do everyday. 🙂

When our office neighbors from DwyerOglesbay Architects asked if smARTer could paint large scale canvases for The Blaisdell, an event center they were remodeling… I said, “Of course we can!”. Colin and Edward created a custom lighting fixture in the main ballroom using a Matisse pattern. The two architects wanted to continue the Matisse theme on the art hanging in the front rooms.

Collaborating with Colin, Edward, and Jodi from Hue Interiors, we presented several design options for the paintings. After considerable delay, the designs were approved and smARTer was left with only one month to complete the 7 large-scale paintings.

Since the thick set acrylic takes considerable time to dry, we found it most efficient to work on 3 paintings at a time in our studio to give the layers sufficient amount of time to set up. In the end, smARTer delivered the huge paintings (the largest was 8′ x 6′) via moving van on schedule for they’re first event in the space. Whew!

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Wednesday, December 21, 2016

New York agency, McGarryBowen needed whiteboard illustrations to be informative and fun.

Agency McGarryBowen out of New York creates informative short videos for United Airlines. They asked me to illustrate two scenes for their episode explaining turbulence. The images needed to look like whiteboard illustrations that would be added digitally in editing. I worked back and forth with the talented staff at McGarryBowen to get the technical elements and style just right… all for a couple seconds of air time on the final video.  That’s Hollywood folks! 🙂

 

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Tuesday, December 29, 2015

Sometimes getting to the solution doesn't come on the first try.
I pride myself on getting to a great solution quickly…but that isn't always a slam dunk. My client, Nazarene Publishing House…

Sometimes getting to the solution doesn’t come on the first try.

I pride myself on getting to a great solution quickly…but that isn’t always a slam dunk. My client, Nazarene Publishing House, needed a cover to a new book that captured the spirit and tone of the edition perfectly. This can sometimes be subjective, so over the course of a couple weeks I submitted the following designs. I’m proud of the final design (bottom image), but I also really like the rejected concepts — casualties of war. 🙂
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Monday, December 28, 2015

Thank you Jen Soik Smith for posting catalog spreads for Weight Watchers showcasing smARTer icons.

Thanks to Jen Soik Smith for posting some catalog work for Weight Watchers produced by Seth Johnson Design: http://www.jensoiksmith.com/weight-watchers  Jen is credited with photo and art direction with Seth on creative direction.

I had a great time working with Seth and Weight Watchers designing the icons used on these spreads. We tried to keep them all circular for a family effect.

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Sunday, December 27, 2015

It's official, Schwartzrock Graphic Arts has changed its name to smARTer.

It’s official, Schwartzrock Graphic Arts has changed its name to smARTer.

It’s been a lot of work but we made the move to better position what we do, why we do it better and for whom. If you have a moment, check out our digital announcement.

In addition, be sure to note our new contact info:

smARTer

227 Colfax Ave N #210

Mpls, MN 55405

Sherwin@smARTer.com

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Sunday, December 20, 2015

Chalk creates new can designs for Fargo Brewing with logo by smARTer!

My friend, Matt Charpentier (aka Charpie), just sent me some new images for Fargo Brewing Company.  Matt’s studio, Chalk, created the can designs for the whole line including the new brew, Ofest…all sporting the logo design we collaborated on back when the brewer was just getting started.  Looking good, Charpie!

 

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Saturday, December 19, 2015

Five of our pencil illustrations for Target's Instagram Back-to-School Campaign were selected from 4,313 entries…

Communication Arts has included the work of Schwartzrock Graphic Arts among the winners of its 56th annual illustration competition. Five of our pencil illustrations for Target’s Instagram Back-to-School Campaign were selected from 4,313 entries.

In addition, the campaign won twice at The Webby Awards…the 2015 People’s Voice Award & the Social / Family & Parenting Category.

The process? We were holed up in a photo studio for two and a half days with the art director, photographer, and stylist, brainstorming these whimsical ideas. What a blast!
Credits: Travis Robertson (CD), Jon Baugh (ACD), Heather Bahr (AD), Erin Repesh (AP), Jesse Gadola (copywriter), Liz Matassa (producer), Cate Abbott (AE), Sherwin Schwartzrock (illustrator), and Sean Meszaros (Photographer)

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Saturday, December 12, 2015

Yesterday I was walking downtown and noticed that Target had installed the holiday graphics in their Minneapolis flagship store. It is so funny to work on these characters on your computer and then see them several feet high hanging from the Target atrium. It's impressive.

I was fortunate enough to work with the creatives at Knock to develop this concept. It looks like nothing but child’s play, but it actually was a lot of hard work put in by the whole Knock creative team. My role was to take the creative ideas from the team and illustrate how the individual scenes will actually look like.  The fun part was animating the cute characters within these imaginative environments that hang from the ceiling and visually activate the space. My renderings were presented to Target for approval then used by Neighbor to use as a reference for their final 3D renderings.

I think it came together nicely.

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Friday, December 11, 2015

It's nice to know we are on trend. LogoLounge just posted their annual trend report and our Oblivium logo for McGinley Associates was selected as an example. Thanks, LogoLounge…

It’s nice to know we are on trend. LogoLounge just posted their annual trend report and our Oblivium logo for McGinley Associates was selected as an example. Thanks, LogoLounge!

 

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Tuesday, December 8, 2015

Working with BI Worldwide's creative team, smARTer developed these icons for Delta Airlines.

Recently I had a blast working with the BI Worldwide creative team headed by their CD, Michelle Rollins. To help introduce some new internal changes, Delta Airlines reached out to BI for help. To solve this problem, BI devised a very creative card game and event and they needed some quick help turning these new behaviors into something visual and light hearted. I’m super proud of these solutions and even more proud of the creative collaboration that made this all happen in just a few days.

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Monday, December 7, 2015

Kyle Gustafson and Aaron Muther of Target Creative came up with a super-fun Instagram installation to promote the Avengers movie and Target-exclusive toys. Because I was a professional comic book artist (in a past life)…

Kyle Gustafson and Aaron Muther of Target Creative came up with a super-fun Instagram installation to promote the Avengers movie and Target-exclusive toys. Because I was a professional comic book artist (in a past life), they called me in to storyboard their idea. Below is the final product and my layouts (with help from Jonathan Koelsch) next to the finals. This boxed layout looks best on a mobile device.

 

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Saturday, December 5, 2015

I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY…

I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY project on www.abullseyeview.com

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Friday, December 4, 2015

LogoLounge will publish 20 logo designs by Schwartzrock Graphic Arts in its 9th volume…

LogoLounge will publish 20 logo designs by Schwartzrock Graphic Arts in its 9th volume!

LogoLounge, the online logo database offering designers a compendium of reference material for identity design, has selected the work of Schwartzrock Graphic Arts (SGA) to appear in its latest book, LogoLounge Volume 9.

With more than 22,000 logos entered for consideration, 20 of those submitted by SGA have been chosen by an international panel of judges.

“In my opinion, LogoLounge is the king of logo book collections and we are super excited to have so many marks chosen to appear in their next publication,” Schwartzrock comments. “As I look at the 20 marks they selected, I’m struck by the diversity of clients we serve: Bamboo paper products, men’s fashion blog, agricultural chemicals, air quality lab, industrial fans, radio show, church, construction company, children’s app, comic book, hospital, and granola bars!”

 

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Connect

227 Colfax Ave N #210
Minneapolis, MN 55405

Sherwin(at)smARTerMpls.com
952.994.7625